
In The News
9 Tips From Founders For Starting A Successful CBD Business
"In 2019, right before the pandemic hit, Sophia Trunzo and Lior Root co-founded Paradigm Media, a digital marketing agency. Rather than fall under the stress of the pandemic, they utilized the uptick in e-commerce and quickly rose from a small start-up to an industry staple. With the public perception in CBD’s favor and many prospective CBD entrepreneurs chomping at the bit, we caught up with Trunzo and Root to pick their brains on nine tips for starting a successful CBD business."
Meet Sophia Trunzo and Lior Root of Paradigm Media in West Hollywood
"While we originally met at a crossroads in our careers, we quickly connected through our entrepreneurial spirit, relentless drive, and hunger to surpass goals. We’re both hustlers that live and breathe digital marketing so our dynamic is unmatched."
A crash course in selling CBD online
"Many listeners to The High Guide also work in cannabis and are also women, Paradigm Media Agency is creating benchmark strategies to successfully market and sell CBD online by leveraging their combined experience in email marketing, SEO, content creation and social."
Setting Yourself Apart in the CBD Space
"Regulated industries must maneuver the ever-changing-playing field of internet advertising and regional laws. Hear about the challenges these companies face and how platform policy is defining how, and where, brands can engage with consumers. Especially of interest for those working within regulated industries as well as marketers who someday dream of having their own shop."
Meet Sophia Trunzo and Lior Root of Paradigm Media in West Hollywood
"We became a dynamic duo when we first started working together with a local brand in San Diego. We saw a lot of success running their paid media and affiliate program and were able to show them significant growth. As other CBD brands began to see our ads, they reached out to us personally asking how we were running our campaigns on platforms like Facebook, Instagram, Google, etc."